Free Thinking
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Filming Yourself: Make Video Look Professional
No budget for a film crew? Follow these tips to make your DIY video look as good as possible, so your audience can focus on your message.
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Recording Your Voice: Make Audio Sound Professional
No budget for a studio recording? Follow these tips to make your DIY audio sound as good as possible, so your audience can focus on your message.
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QR Codes: Design Guidelines
Make sure QR codes are enhancing, not harming, your communications, by following these simple guidelines.
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How to Be Unaffected by Marketing
A thought experiment about how our purchasing decisions are affected, even if we feel like we're choosing freely.
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Ensuring Video and Conference Calls Run Smoothly
If you need to talk, attend or present remotely, follow these tips to ensure everyone has a smooth experience.
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Make Your Documents Look Professional with Zero Effort
How to make your every report, plan or document look professional, without taking any extra time, by working smarter in Word.
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The 7 Deadly Sins of Slide Design
These easy-to-commit mistakes are the reason most presentations leave you groaning or snoring. When it's your turn to present, make sure you avoid them.
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Printing on Recycled Paper… for Better Marketing Results?
Recycled paper looks and feels great, puts your brand on the right side of climate angst, and costs less than you think.
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Responding to Negative Comments on Social Media: Key Principles
Five practical guidelines to calm angry customers, keep things positive and avoid flame wars on brand social media pages.