Free Thinking
Using AI Wisely in Communications and Design
You should be using AI! But make sure you're using it to create value and enhance your brand, not to make noise and trash your reputation.
Filming Yourself: Make Video Look Professional
No budget for a film crew? Follow these tips to make your DIY video look as good as possible, so your audience can focus on your message.
Recording Your Voice: Make Audio Sound Professional
No budget for a studio recording? Follow these tips to make your DIY audio sound as good as possible, so your audience can focus on your message.
QR Codes: Design Guidelines
Make sure QR codes are enhancing, not harming, your communications, by following these simple guidelines.
How to Be Unaffected by Marketing
A thought experiment about how our purchasing decisions are affected, even if we feel like we're choosing freely.
Ensuring Video and Conference Calls Run Smoothly
If you need to talk, attend or present remotely, follow these tips to ensure everyone has a smooth experience.
Make Your Documents Look Professional with Zero Effort
How to make your every report, plan or document look professional, without taking any extra time, by working smarter in Word.
The 7 Deadly Sins of Slide Design
These easy-to-commit mistakes are the reason most presentations leave you groaning or snoring. When it's your turn to present, make sure you avoid them.
Printing on Recycled Paper… for Better Marketing Results?
Recycled paper looks and feels great, puts your brand on the right side of climate angst, and costs less than you think.
Responding to Negative Comments on Social Media: Key Principles
Five practical guidelines to calm angry customers, keep things positive and avoid flame wars on brand social media pages.