Each image was a unique miniature diorama to illustrate the meaning of the Word of the Day. Photos were carefully prepared, lit and shot perpendicularly to create the signature ‘flat lay’ style Instagram is known for, then post-processed to maintain a consistent visual style or add additional effects and details.
Capturing a passion for words, in photos
| Project | Cambridge Dictionary Word of the Day |
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| Description | We produced the original photographic ‘flat-lay’ compositions that illustrated the Cambridge Dictionary’s “Word of the Day”, for every day of the year between 2018–2025 (a total of 2,463 images). Posted on Instagram, the images contributed to building an enormous following of learners connected by a passion for English words. |
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Visualising concepts, piquing interest
