We developed a logo system, and suite of logos, covering different facets of Hutchinson’s business. Each logo follows a consistent hexagonal grid structure that’s present within their main visual identity.
An extensible, flexible logo system
| Project | Hutchinsons Services Brand Suite |
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| Description | We worked with Hutchinsons to unify the visual identities of their many services through a new suite of logos. The logos all follow a similar approach, which allows sufficient flexibility for each logo to have its own unique identity, and enough similarity to bring them together. |
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A consistent visual approach to sub-brands
Rules and tools to keep everything in line
A set of brand guidelines outlined the structure and rules behind each logo, and how they work together.
