At the wireframe stage, heatmaps were used to track user click patterns, scrolling behavior, and navigation paths across key pages. Based on these insights, layout structures and calls to action were adjusted to match users’ expectations. This informed the design, ensuring visitors could find the content they needed as quickly as possible.
| Project | MyData Website |
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| Description | When designing MyData’s new website, our process began with user interviews, wireframe mockups, and interactive heatmap testing to guide the overall structure. This informed the design for the membership area, search function, articles, news, events and downloadable resources pages. The design ties close to their brand, utilising their distinctive pill shapes as carriers for images and content. |
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Usability Testing
