A fresh look for the fight against corruption

Project

The UNCAC Coalition Brand

Description

We designed a new brand for the UNCAC Coalition, retaining their red colour scheme but adding vibrancy, modernity and authority. The project included a series of guidelines and templates, making it easy for the organisation and the members of the Coalition to stay aligned to a consistent brand, so they can present a unified and trusted voice against corruption.

Client
Type
Industry
Based in
Services
Deliverables

Logo

The Coalition’s new logo combines the organisation’s full name with a new ‘C’ emblem that reflects how they operate. Lines spread outward from a central point to represent individual members coming together, while reaching out to drive global advocacy.

Brand Guidelines

The Brand Guidelines document covers logo usage, typography, colour and layout rules. It provides sufficient flexibility to suit a wide variety of design scenarios, using a flexible graphical system of star and line devices that reference the shape of the new logo. The guidelines also include practical examples showing this system in action across different formats.