When text will be used more than once – maybe being reproduced thousands of times – it’s crucial to write it to a higher standard.
That’s why it’s called ‘copy’-writing. Writing great copy (i.e. the text that will be ‘copied’) requires hours of agonising over the words to use and the phrases that sound best. The outcome may be four short sentences, but they’ll be the four sentences that work.
What makes great copy?
so much more. It’s by far easier to write something long than write something short. We find it’s usually possible that we can cut word-counts in half without losing any of the meaning.
There are a million ways to convey the same idea. Just a few of them make the idea leap from the page. We carefully consider how to draw the reader in, and get them to the last full-stop.
The erudite may approbate esoteric vocabulary. Whether or not we know long words, saying things simply and in plain English is clearer for everyone.
Let us find the words for you.
You know what you want to say, but not quite how to say it. We’ll take the time to understand all your points. Then we’ll find just the right words to express them.
You’ve already got some text, but perhaps it’s too long, or needs to be made more powerful. We can rephrase your ideas in more engaging terms, in fewer words, without losing any of the meaning.
: Brand Messaging
We’ll help you clarify the most important points to make about your brand. Then we’ll hand you an arsenal of pithy phrases to get those points across in your marketing.
: Style Guidelines
When all the copy across all of your marketing uses a consistent style and tone, the result is clearer, more powerful, and more professional. A bespoke Style Guide for your organisation is the secret weapon that enables this.
We can boil hundreds of ideas down to just one phrase that hits home. Whether it’s an advert or a pitch, the right taglines are magic spells: you utter a few words, and the audience gets it.