Your brand is the grand unifying theory behind everything you do. We’ll help you make it your most powerful asset.
What makes a great brand?
: Message and Tone
Most organisations, products and services are complex – until you find the way of talking about them that suddenly makes it simple, and therefore attractive.
: Logo Design
The heart of your visual identity, a great logo subtly embodies your whole brand and organisation in just a simple and memorable graphic device.
: Colours and Fonts
Carefully chosen colours and fonts, used consistently, continuously reinforce your brand throughout every encounter with your audience.
: Brand Guidelines
All of this needs to be summarised and presented clearly in a Brand Guidelines document. Each new designer who might work with you must be able to pick this up and understand your brand.
: Website and Print
Your website and print materials must be the best reflections you have of your brand – because people will judge you by these covers.
These elements are most powerful when combined.
: Brand Definition
We’ll run a workshop with you to delve deep into what your brand is all about: your core values, key messages, ultimate promise. Then we’ll find crystal clear ways of expressing these.
: New Brand Creation
We can develop a new brand from scratch, equipping you with all the elements you’ll need to use it across every channel.
If it’s time to set a new tone, we’ll help you strike the right note. Together we’ll work through all the big changes, and the little tweaks, to recreate your brand and entice your future audience.