Your brand is the grand unifying theory behind everything you do. Done right, it’s like nuclear fusion.
Far more than just your logo, your brand is who you are and what you stand for; it’s the promise you make and the experience you deliver. We use design to express these values, making your brand your most powerful asset.
What makes a great brand?
: Message and Tone
Most organisations, products and services are complex – until you find the way of talking about them that suddenly makes it simple, and therefore attractive.
: Logo Design
The heart of your visual identity, a great logo subtly embodies your whole brand and organisation in just a simple and memorable graphic device.
: Colours and Fonts
Carefully chosen colours and fonts, used consistently, continuously reinforce your brand throughout every encounter with your audience.
: Brand Guidelines
All of this needs to be summarised and presented clearly in a Brand Guidelines document. Each new designer who might work with you must be able to pick this up and understand your brand.
: Website and Print
Your website and print materials must be the best reflections you have of your brand – because people will judge you by these covers.
: Customer Experience
A great brand seeps down and influences every little aspect of the customer experience, ensuring it’s not only excellent but distinctive.
These elements are most powerful when combined.
: Brand Definition
We’ll run a workshop with you to delve deep into what your brand is all about: your core values, key messages, ultimate promise. Then we’ll find crystal clear ways of expressing these.
: New Brand Creation
We can develop a new brand from scratch, equipping you with all the elements you’ll need to use it across every channel.
If it’s time to set a new tone, we’ll help you strike the right note. Together we’ll work through all the big changes, and the little tweaks, to recreate your brand and entice your future audience.