We created a versatile slide deck to communicate the vision of SHAPE – an initiative from Cambridge Assessment to move education forward around the world.
: Clarifying the message, flow and benefits
Through a series of consultations, we helped to organise and refine the ideas they needed to convey. A problem–solution structure emerged along with a heirarchy of the key benefits that the SHAPE initiative could bring about.
: Creating simple, persuasive slides
We created an extensive pitch deck, incorporating 3 variations for different audiences, to help communicate the vision of SHAPE. Slides used minimal text, focusing on large, clear images, icons, diagrams or key points. Animation was further used to inspire excitement and enthusiasm in the ideas.